JUMP

AUDIENCE

Do you know your audience
better than they know themselves?
 How do they know you are on their side? 

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No one wants to be manipulated, but…
With your experience and expertise you’ve seen the devastating consequences of someone falling for a quick-fix, snake-oil solution. The slick marketers can press all the emotional buttons, but don’t deliver the results. Your audience know this too, but how do they know you are different?
Are they in or out?
Many writers declare that their book or course is “for everyone”. Sadly, this usually means it’ll have an impact on no one. Who do you get so brilliantly that you know them better than they know themselves? And who is it you definitely don’t want to work with? These are the clues to your perfect audience, who is in and who is out?
Why are you bothering?
What gets you out of bed in the morning? What gets you into the office, boardroom, clinic or training room? Is it all about you, your business and what you can get out of clients? Or are you focused on what your client will get from working with you? Making sure your audience know you are focused on their needs, not yours, creates the solid basis for lasting change.
The body-mind connection with your audience…
In your Author the Future Foundations programme you reflect on and analyse your experience with your audience. In forensic levels of detail, you describe how your work affects them—from big-picture results to the detailed physiological and neurochemical changes you induce. All this makes sure your course or book connects with them, touches them and gets them to action.
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AUDIENCE

JUMP BACK

Do you know your audience better than they know themselves? How do they know you are on their side?

No one wants to be manipulated, but…
With your experience and expertise you’ve seen the devastating consequences of someone falling for a quick-fix, snake-oil solution. The slick marketers can press all the emotional buttons, but don’t deliver the results. Your audience know this too, but how do they know you are different?
Are they in or out?
Many writers declare that their book or course is “for everyone”. Sadly, this usually means it’ll have an impact on no one. Who do you get so brilliantly that you know them better than they know themselves? And who is it you definitely don’t want to work with? These are the clues to your perfect audience, who is in and who is out?
Why are you bothering?
What gets you out of bed in the morning? What gets you into the office, boardroom, clinic or training room? Is it all about you, your business and what you can get out of clients? Or are you focused on what your client will get from working with you? Making sure your audience know you are focused on their needs, not yours, creates the solid basis for lasting change.
The body-mind connection with your audience…
In your Author the Future Foundations programme you reflect on and analyse your experience with your audience. In forensic levels of detail, you describe how your work affects them—from big-picture results to the detailed physiological and neurochemical changes you induce. All this makes sure your course or book connects with them, touches them and gets them to action.
Previous slide
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Book Chat