Module Four – The Alternate Reality Company

Module Four
The Restaurant

Your audience expertly maintain their current behaviour, attitudes and results. An essential element in supporting deep change (not technical knowledge or mechanical skills) is disruption. Without disrupting the existing way of thinking, feeling and acting there is little chance of creating lasting change with someone. You do this masterfully when working directly, but the challenge is multiplied when attempting this in a book or course.
You now have a robust map and know how to leverage media effectively. It is time to start designing experiences that reveal the limitations of their current model and open up new ways of feeling, thinking and behaving that offer much richer results.
Leveraging confusion, overwhelm and disruption effectively in the change journey
Should you create content or dis-content?
Confirmation bias in your audience
An introduction to polarity within paradigm development
A practical exercise: You can deliver your value in so many more ways than you do currently
Theming, worldbuilding and story framing as prerequisites for remote influence and results
Managing the emotional aspects of your audience’s change journey
Testing and refining your disruptive media
Why creating a rigorous paradigm can liberate your creativity and freedom rather than restrict it
Presenting your own business and brand in disruptive ways for maximum effect