The smart start for your book or course

The smart start
for your book or course

You want to make sure that your first book or course is as great as it can possibly be and that it supports your long-term business goals. The Author the Future Foundations programme is focused on helping you:

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The smart start
for your book or course

Develop a robust strategy for integrating products into your business

The smart start
for your book or course

Structure your knowledge, skills and experience into compelling intellectual property

The smart start
for your book or course

Gain new and deeper storyselling skills that intrigue and engage your audience through text, video or when presenting live

Transparent

The smart start
for your book or course

Identify the right product (book or course) to start with and plan it from A to Z

The smart start
for your book or course

Integrate new insights and skills into your existing business from the first days of the programme (long before you even start to write the book or create the course)

Transparent

The smart start
for your book or course

Uncover the value that makes you and your business uniquely powerful and present it boldly

Transparent.png

The smart start
for your book or course

Change the world of your audience through books, courses and products as brilliantly as you do when working directly with them

Floating-Text-2

Included in
Author the Future Foundations

There are seven core modules—designed to be completed over four months but can be done at your own pace.

On completion of the core modules you will have your detailed product business plan and in-depth first product plan.

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Included in
Author the Future Foundations

Start at any time

One year of access to the Author the Future Foundations programme

One year of access to the twice-monthly ATF group coaching sessions

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Included in
Author the Future Foundations

Two 1:1 sessions with Richard Hagen:

Initial 1:1 to set you up and get you going
A 1:1 product plan review

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Included in
Author the Future Foundations

As part of the ATF community in addition to the online programme you have access to:

Twice-monthly group mentoring sessions
The group resources page with recordings library, etc.

Transparent-1.png

Included in
Author the Future Foundations

When you start creating your first product you have access for the remainder of the year to a library of authoring skills resources

Author the Future Foundations:

Get started

The smart start for your book or course

You want to make sure that your first book or course is as great as it can possibly be and that it supports your long-term business goals. The Author the Future Foundations programme is focused on helping you:

Develop a robust strategy for integrating products into your business
Structure your knowledge, skills and experience into compelling intellectual property
Gain new and deeper storyselling skills that intrigue and engage your audience through text, video or when presenting live
Identify the right product (book or course) to start with and plan it from A to Z
Integrate new insights and skills into your existing business from the first days of the programme (long before you even start to write the book or create the course)
Uncover the value that makes you and your business uniquely powerful and present it boldly
Change the world of your audience through books, courses and products as brilliantly as you do when working directly with them
Previous slide
Next slide

Included in Author the Future Foundations

There are seven core modules—designed to be completed over four months but can be done at your own pace.

On completion of the core modules you will have your detailed product business plan and in-depth first product plan.

Start at any time
One year of access to the Author the Future Foundations programme
One year of access to the monthly ATF group coaching sessions
Two 1:1 sessions with Richard Hagen:

Initial 1:1 to set you up and get you going

A 1:1 product plan review

Join the next group programme which includes:

An initial group start-up session online

Weekly online group sessions for the first six modules (12 in total)

A concluding group session for product planning

Access to the group resources page with recordings library, etc.

When you start creating your first product you have access for the remainder of the year to a library of authoring skills resources
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What will I be doing in Author the Future Foundations?

  • Module 0
    The Road to The Citadel

    Introduction: Grounding your business (Your starting point)
  • Module 1
    The Needle and Empathy Tavern

    Knowing your audience
  • Module 2
    The Magic Emporium

    Valuing your value
  • Module 3
    The Cartographer

    Creating impact with media
  • Module 4
    The Restaurant

    The change dynamics of your audience
  • Module 5
    The Hidden City

    Structuring your expertise (intellectual property)
  • Module 6
    The Guilds

    Author the Future: Designing your future business and your first product

Details

Module Zero
The Road to The Citadel

Setting the Scene

When you are in the day-to-day of your business it can be a challenge to begin and maintain creative or exploratory work. This first module is focused on helping you make the most of your Author the Future Foundations
Your reasons for writing a book or creating a course
Your success and sabotage strategies
Your current writing and creative skillsets
Your previous attempts at courses or books
Creating your own authoring charter to keep you on track
Learning from experiences of frustration with your audience
Linking your experience to your audience’s experience (+ve and -ve)
How to enter into a creative state for short story writing
Writing for immersion: your starting point
The most important thing to understand about your audience
Your comfort zones and how to reach those who don’t function like you do
Integrating your learning into your everyday work
Previous slide
Next slide

When you are in the day-to-day of your business it can be a challenge to begin and maintain creative or exploratory work. This first module is focused on helping you make the most of your Author the Future Foundations

  • Your reasons for writing a book or creating a course
  • Your success and sabotage strategies
  • Your current writing and creative skillsets
  • Your previous attempts at courses or books
  • Creating your own authoring charter to keep you on track
  • Learning from experiences of frustration with your audience
  • Linking your experience to your audience’s experience (+ve and -ve)
  • How to enter into a creative state for short story writing
  • Writing for immersion: your starting point
  • The most important thing to understand about your audience
  • Your comfort zones and how to reach those who don’t function like you do
  • Integrating your learning into your everyday work

Module One
The Needle and Empathy Tavern

Audience! Audience! Audience!

Your ability to create transformation for your current audience flows from profound insight into what makes them tick, what they want and need, how they get in their own way and how to move them onwards. In this module you’ll approach your audience in unusual ways and uncover the hidden insights you’ve not noticed before.

  • Your dos and don’ts when working with your audience
  • Connecting with the deepest needs of your audience
  • Understanding how you can authentically connect risk and threat with your audience
  • An introduction to physiological writing (changing the physiology of your audience)
  • Indirect physiological change
  • Direct physiological change
  • Using different media formats to test, review and refine your work
  • The six core physiological states of your audience
  • Nurture zones and sabotage zones
  • Creating media that gets your audience into the right state for change
  • Your cardinal, mutable and adaptable skills
  • How to leverage your skill set to connect with your entire audience

Module Two
The Magic Emporium

Uncovering your hidden value

Most folk write books or create courses that are focused on presenting what they know. But your audience work with you because of what you can do for them. And a brilliant product strategy relies on you getting clear about what it is you really do. The biggest challenge is that much of this is now unconscious behaviour for you, you’ve spent years learning how to do it instinctively. In this module you’ll connect to your hidden value, recognise its true worth and start to think about how you can build this into your books, courses and other products.

  • The difference between knowledge and authority
  • Shaping your authority so it seems magical to others
  • Behaviour profiling tools and your own experience
  • Leveraging profile tools within your own business
  • Pain / pleasure archetypes
  • Identifying the pain and pleasure strategies of your audience
  • Recognising how you bypass these strategies to create value
  • How to shift from abstract ideas to tangible experiences for your audience
  • Neurological writing: first steps in sense-writing
  • Evolving your sensory acuity and language skills for audience impact
  • An introduction to primers: tools for supporting behavioural change
  • An introduction to auguries: tools for supporting long-term mindset change
  • How you currently model success for your audience
  • The relationship between your internal dynamics and your audience’s change journey
  • Nurturing neuroplasticity in your audience

Module Three
The Cartographer

Mapping your change journey and media strategy

Creating books or courses that are effective at changing the world of your audience requires a new way of seeing, structuring and presenting your knowledge, skills and experience. In this module you’ll take all the stuff buzzing around your head in random, unstructured form and map it into the real world in a place you know brilliantly. This lets you start creating your own strategy for remote influence through media. A strategy which is completely different to your live, in-the-room approach.

  • An introduction to 3D Value Design
  • The crucial role of Value Endeavours
  • First steps in defining your principal Value Endeavour
  • Immersive transformation: an introduction to transmedia and media bubbles
  • Your audience’s existing ecosystem and how to create your compelling ecosystem
  • A transmedia experience that leads you through your own mapping activity
  • Identifying five fundamental elements and activities in your change work
  • Translating these to media elements that support your audience’s change
  • The relationship between Value Endeavours and Value Confirmations
  • Pain Endeavours, Pleasure Endeavours and their threat to value creation
  • Mapping your inner knowledge, skills and experience into real-world space
  • How you deal with self-sabotage, resistance and opposition to change
  • How you create safe spaces for change
  • Evolving a responsive approach to new challenges using media

Module Four
The Restaurant

The critical starting point for change

Your audience expertly maintain their current behaviour, attitudes and results. An essential element in supporting deep change (not technical knowledge or mechanical skills) is disruption. Without disrupting the existing way of thinking, feeling and acting there is little chance of creating lasting change with someone. You do this masterfully when working directly, but the challenge is multiplied when attempting this in a book or course.

You now have a robust map and know how to leverage media effectively. It is time to start designing experiences that reveal the limitations of their current model and open up new ways of feeling, thinking and behaving that offer much richer results.

  • Leveraging confusion, overwhelm and disruption effectively in the change journey
  • Should you create content or dis-content?
  • Confirmation bias in your audience
  • An introduction to polarity within paradigm development
  • A practical exercise: You can deliver your value in so many more ways than you do currently
  • Theming, worldbuilding and story framing as prerequisites for remote influence and results
  • Managing the emotional aspects of your audience’s change journey
  • Testing and refining your disruptive media
  • Why creating a rigorous paradigm can liberate your creativity and freedom rather than restrict it
  • Presenting your own business and brand in disruptive ways for maximum effect

Module Five
The Hidden City

The engine that keeps delivering extraordinary results

Effective leaders don’t present information—they share a vision that attracts, inspires, motivates and delivers phenomenal results for those who embrace it. Designing and testing your own paradigm (model) lets you create change for many different people and organisations in various contexts, more easily than ever before. Even better, your audience can now make sense of their current reality, use richer tools to improve their results and are empowered to flexibly choose their own response to ever-changing situations. They now participate in your vision:

  • The business case for paradigm development: your most valuable asset
  • Designing diagnostic tools your audience use to self-identify challenges, strengths, opportunities, threats, strategies, etc.
  • Managing complexity for your audience (and yourself!) via paradigm
  • Creating a paradigm that works in the real world of your audience
  • Establishing the underlying archaeometry of your paradigm
  • Polarities, trinaries, opposition, reinforcement and stability dynamics of your paradigm
  • Testing, refining and finalising your paradigm

Module Six
The Guilds

Your product business strategy and your first product plan

Now it is time to apply everything you’ve been evolving into a five-year product development plan and to decide upon and design the detail of your first product (book or course).

Areas included in the five-year product development plan for your business:

  • Clarifying the audience: previous business audience, current audience, desired audience
  • Your preferred business model mix: 1:1 work, group work, automated product delivery, associate or franchisee delivery, etc.
  • Business to consumer layers, professional layers, training, etc.
  • Increasing layers of product to a single audience or applying your IP to additional audiences
  • Resource adaptations and structural changes required

 

Some of the areas included in the detailed plan for your first product:

  • Working title
  • The audience for this product
  • Principal value endeavour for your audience
  • Detailed step-by-step change journey the reader will experience
  • Big-picture breakdown of the major parts of the product (chapters, lessons, etc.)
  • Detailed breakdown of the individual sections (chapters, sections, subsections, etc.)
  • Library of anecdotes, illustrations, metaphors and where these will be used in the product
  • Description of elements to be included (individual exercises, audio, video, journals, etc.) to elevate the project

Ongoing

Creating your first product

When you start work on your book or course you continue to be supported and have access to:

  • Twice-monthly group coaching sessions (recorded) covering your questions and challenges
  • An expanding library of writing and authoring skills resources
  • Access to all the elements of the ATF Foundations programme for one year from the initial start date
  • Advice on publication options and resources to help you choose the most suitable route for your project (from the multitude of publishing options available on the market)

Module Zero

The Road
To The Citadel

When you are in the day-to-day of your business it can be a challenge to begin and maintain creative or exploratory work. This first module is focused on helping you make the most of your Author the Future Foundations

Your reasons for writing a book or creating a course
Your success and sabotage strategies
Your current writing and creative skillsets
Your previous attempts at courses or books
Creating your own authoring charter to keep you on track
Learning from experiences of frustration with your audience
Linking your experience to your audience’s experience (+ve and -ve)
How to enter into a creative state for short story writing
Writing for immersion: your starting point
The most important thing to understand about your audience
Your comfort zones and how to reach those who don’t function like you do
Integrating your learning into your everyday work
Previous slide
Next slide

Module One

The Needle and Empathy Tavern

Your ability to create transformation for your current audience flows from profound insight into what makes them tick, what they want and need, how they get in their own way and how to move them onwards. In this module you’ll approach your audience in unusual ways and uncover the hidden insights you’ve not noticed before.

Your dos and don’ts when working with your audience
Connecting with the deepest needs of your audience
Understanding how you can authentically connect risk and threat with your audience
An introduction to physiological writing (changing the physiology of your audience)
Indirect physiological change
Direct physiological change
Using different media formats to test, review and refine your work
The six core physiological states of your audience
Nurture zones and sabotage zones
Creating media that gets your audience into the right state for change
Your cardinal, mutable and adaptable skills
How to leverage your skill set to connect with your entire audience
Previous slide
Next slide

Module Two

Magic Emporium

Most folk write books or create courses that are focused on presenting what they know. But your audience work with you because of what you can do for them. And a brilliant product strategy relies on you getting clear about what it is you really The biggest challenge is that much of this is now unconscious behaviour for you, you’ve spent years learning how to do it instinctively. In this module you’ll connect to your hidden value, recognise its true worth and start to think about how you can build this into your books, courses and other products.

The difference between knowledge and authority
Shaping your authority so it seems magical to others
Behaviour profiling tools and your own experience
Leveraging profile tools within your own business
Pain / pleasure archetypes
Identifying the pain and pleasure strategies of your audience
Recognising how you bypass these strategies to create value
How to shift from abstract ideas to tangible experiences for your audience
Neurological writing: first steps in sense-writing
Evolving your sensory acuity and language skills for audience impact
An introduction to primers: tools for supporting behavioural change
An introduction to auguries: tools for supporting long-term mindset change
How you currently model success for your audience
The relationship between your internal dynamics and your audience’s change journey
Nurturing neuroplasticity in your audience
Previous slide
Next slide

Module Three

The Cartographer

Creating books or courses that are effective at changing the world of your audience requires a new way of seeing, structuring and presenting your knowledge, skills and experience. In this module you’ll take all the stuff buzzing around your head in random, unstructured form and map it into the real world in a place you know brilliantly. This lets you start creating your own strategy for remote influence through media. A strategy which is completely different to your live, in-the-room approach.

An introduction to 3D Value Design
The crucial role of Value Endeavours
First steps in defining your principal Value Endeavour
Immersive transformation: an introduction to transmedia and media bubbles
Your audience’s existing ecosystem and how to create your compelling ecosystem
A transmedia experience that leads you through your own mapping activity
Identifying five fundamental elements and activities in your change work
Translating these to media elements that support your audience’s change
The relationship between Value Endeavours and Value Confirmations
Pain Endeavours, Pleasure Endeavours and their threat to value creation
Mapping your inner knowledge, skills and experience into real-world space
How you deal with self-sabotage, resistance and opposition to change
How you create safe spaces for change
Evolving a responsive approach to new challenges using media
Previous slide
Next slide

Module Four

The Restaurant

Your audience expertly maintain their current behaviour, attitudes and results. An essential element in supporting deep change (not technical knowledge or mechanical skills) is disruption. Without disrupting the existing way of thinking, feeling and acting there is little chance of creating lasting change with someone. You do this masterfully when working directly, but the challenge is multiplied when attempting this in a book or course.

You now have a robust map and know how to leverage media effectively. It is time to start designing experiences that reveal the limitations of their current model and open up new ways of feeling, thinking and behaving that offer much richer results.

Leveraging confusion, overwhelm and disruption effectively in the change journey
Should you create content or dis-content?
Confirmation bias in your audience
An introduction to polarity within paradigm development
A practical exercise: You can deliver your value in so many more ways than you do currently
Theming, worldbuilding and story framing as prerequisites for remote influence and results
Managing the emotional aspects of your audience’s change journey
Testing and refining your disruptive media
Why creating a rigorous paradigm can liberate your creativity and freedom rather than restrict it
Presenting your own business and brand in disruptive ways for maximum effect
Previous slide
Next slide

Module Five

The Hidden City

Effective leaders don’t present information—they share a vision that attracts, inspires, motivates and delivers phenomenal results for those who embrace it. Designing and testing your own paradigm (model) lets you create change for many different people and organisations in various contexts, more easily than ever before. Even better, your audience can now make sense of their current reality, use richer tools to improve their results and are empowered to flexibly choose their own response to ever-changing situations. They now participate in your vision

The business case for paradigm development: your most valuable asset
Designing diagnostic tools your audience use to self-identify
Managing complexity for your audience (and yourself!) via paradigm
Creating a paradigm that works in 3D
Establishing the underlying archaeometry of your paradigm
Polarities, trinaries, opposition, reinforcement
Testing, refining and finalising your paradigm
Previous slide
Next slide

Module Six

The Guilds

Now it is time to apply everything you’ve been evolving into a five-year product development plan and to decide upon and design the detail of your first product (book or course).

Areas included in the five-year product development plan for your business:
Clarifying the audience: previous business audience, current audience, desired audience
Your preferred business model mix: 1:1 work, group work, automated product delivery, associate or franchisee delivery, etc.
Business to consumer layers, professional layers, training, etc.
Increasing layers of product to a single audience or applying your IP to additional audiences
Resource adaptations and structural changes required
Some of the areas included in the detailed plan for your first product:
Working title
The audience for this product
Principal value endeavour for your audience
Detailed step-by-step change journey the reader will experience
Big-picture breakdown of the major parts of the product (chapters, lessons, etc.)
Detailed breakdown of the individual sections (chapters, sections, subsections, etc.)
Library of anecdotes, illustrations, metaphors and where these will be used in the product
Description of elements to be included (individual exercises, audio, video, journals, etc.) to elevate the project
Previous slide
Next slide