When thinking about your library of media, the services and products you provide, which of the following is closest to your approach...

[a] I have a main media project I want to work on and a list of ideas for the future.
[b] I have lots of ideas and various media projects planned
[c] I’m interested in writing a book, primarily. Other media is not on my radar now.
[d] I want to create a cohesive plan of media that is strategic and to a timeline.
[e] I have an idea for a book or course, but one step at a time.

Ponder your approach to creating a cohesive and immersive media range, then decide which of the following is closest to that approach...

[a] I have tried and failed to create a media strategy, I’m just too busy to get it done.
[b] A complex, multifaceted ecosystem of media product, considered from big ticket to blog post, all planned and in service of my audience, then tackled step-by-step.
[c] I do what I can when I can, but it needs to fit around my business and daily tasks.
[d] I have a list and some notes made, so I will set aside regular time and start with the most comprehensive of these and work through over time.
[e] I represent my business through published media, so I will plan and create my media ecosystem as a business endeavour that requires real investment.

Having original intellectual property and an original system is important when creating a media library because...

[a] It underpins the relationship between every media item to create a cohesive experience of value for the audience.
[b] It gives my business something unique; something nobody else has or can lay claim to.
[c] It changes the way my audience will interact with my media, moving them away from smash and grab, and towards real investments of time.
[d] It will transform my reputation from expert in my field to leader of my own system.
[e] My audience needs something new and engaging, so that’s what I need to give them.

When it comes to how your audience receives your media library it is important...

[a] To train them on how they need to engage with my media.
[b] To give them a clear and powerful structure for them to follow.
[c] To create intrigue and change their opinions.
[d] To show them I know my stuff!
[e] To give them what they want and what they associate with my brand.

A media strategy needs to start with...

[a] A focus on the media product ecosystem and the experience it provides.
[b] My unique intellectual property and originated system.
[c] My skills, knowledge and expertise.
[d] An original message that wakes people up and challenges the industry.
[e] My audience and their needs.