Most business authors who write their first book blunder into the process without really thinking it through. They fall for the 7-day, 14-day, 30-day write your bestseller info-dump strategy and produce boring, bland and low-value books which damage their brand and their credibility. Or possibly worse, just get ignored.
Getting clarity around the long-term role of the book for your business is essential. You would do this when working on any other area of your business. Why do so many ignore this when writing a book that will take a lot of time, energy and investment in an area in which they are not expert?
Getting a detailed understanding of the role the book will play in the development of your business, yourself and, most importantly, your readers, is essential before plunging into brainstorming the content of the book or putting pen to paper.
What stage is your business at, what comes next? What are your personal skills and needs? What will create the most valuable impact for your reader? Knowing the detailed answers to these questions will help you decide which of the five core approaches to adopt for your book. And will help you avoid the (1) do a brainstorm, (2) pick your top ten ideas, (3) make these your chapter titles and (4) break each one down into subheadings, self-sabotage formula.