Get ready to write your book 3-month programme

Have a clear strategy on which kind of book is right for you, your business and your readers.

Build up confidence and competence in advanced authoring skills.

Create the detailed plan for your book that makes writing it as straightforward as possible.

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Making sure your book makes sense for your business

Most business authors who write their first book blunder into the process without really thinking it through. They fall for the 7-day, 14-day, 30-day write your bestseller info-dump strategy and produce boring, bland and low-value books which damage their brand and their credibility. Or possibly worse, just get ignored.

Getting clarity around the long-term role of the book for your business is essential. You would do this when working on any other area of your business. Why do so many ignore this when writing a book that will take a lot of time, energy and investment in an area in which they are not expert?

Getting a detailed understanding of the role the book will play in the development of your business, yourself and, most importantly, your readers, is essential before plunging into brainstorming the content of the book or putting pen to paper.

What stage is your business at, what comes next? What are your personal skills and needs? What will create the most valuable impact for your reader? Knowing the detailed answers to these questions will help you decide which of the five core approaches to adopt for your book. And will help you avoid the (1) do a brainstorm, (2) pick your top ten ideas, (3) make these your chapter titles and (4) break each one down into subheadings, self-sabotage formula.

Making sure the quality of your book matches the quality of your expertise

You have spent years, perhaps even decades, evolving your expertise and ability to create powerful results for your clients.

But, with your first book, you are in unfamiliar terrain. Many voices cry out to you,  “Don’t worry, all you have to do is to re-package your blogs, tweets and random thoughts into a book that will bring you unlimited success and glory.”

Don’t you spend a huge amount of time working with clients helping them avoid the disasters quick-fixes, instant solutions and magical success formulae inevitably lead to? Why would you then swallow the magic pill when it comes to putting all your expertise and reputation into your first book?

Authoring a brilliant book involves very different skillsets to the ones you use when doing live work with clients (whether 1:1, small group or large presentations). There is no immediate feedback loop, no body language or voice tone to adapt to.

Remote influence and remote control (in both time and space) are the key elements of the author’s craft.

Without developing confidence and competence in powerful persuasive approaches to writing, emotional engagement and information deliver, together with effective storyselling, your book will read as though an amateur wrote it rather than the expert you are.

Making sure the structure of your book delivers the results you intend it to

Imagine sitting down to start writing your book knowing:

  • you have a powerful, long-term strategy for the book within your business

  • you have developed your own authoring skills dramatically and are confident you can write persuasively, passionately and powerfully

  • you have incredibly detailed insight into how to deliver powerful transformation for your reader

  • you have a rock-solid overview of the landscape of your book—the big picture

  • you have a chapter-by-chapter breakdown of the change journey your reader will experience as they work through your book, together with ways to protect them from the challenges they face on this odyssey

  • you have a section-by-section breakdown of the specific elements that will make up every page of the book

This detailed structural blueprint for your book will allow you to write your book in as fluent and smooth a way as possible, whilst also allowing your unique, creative flair and approach to shine through.

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