Module One
The Needle and Empathy Tavern

Audience! Audience! Audience!

  • Your ability to create transformation for your current audience flows from profound insight into what makes them tick, what they want and need, how they get in their own way and how to move them onwards. In this module you’ll approach your audience in unusual ways and uncover the hidden insights you’ve not noticed before.
  • Your dos and don’ts when working with your audience
  • Connecting with the deepest needs of your audience
  • Understanding how you can authentically connect risk and threat with your audience
  • An introduction to physiological writing (changing the physiology of your audience)
  • Indirect physiological change
  • Direct physiological change
  • Using different media formats to test, review and refine your work
  • The six core physiological states of your audience
  • Nurture zones and sabotage zones
  • Creating media that gets your audience into the right state for change
  • Your cardinal, mutable and adaptable skills
  • How to leverage your skill set to connect with your entire audience
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