JUMP

VALUE

Don’t write a book to appear more credible, make sure you’re credible BEFORE you build your course or write your book… 

Why it is a bad idea to write a book to gain credibility…
Many write their first book so they can appear more credible, more authoritative. So they try do something they know absolutely nothing about—writing interesting, engaging books that change lives… This means they usually show how little they know (as they’ve just ripped off a hundred other books in the field) and how desperate is their need for validation.
Your authority and credibility come from your ability to create results…
There is no magic formula for creating credibility or authority. It is the result of years accumulating knowledge, skills, experience and focusing this on improving the results your audience gets. Before you write your book or plan your course, get in touch with all the stuff you’ve learned the hard way and value it. Clue: this isn’t the stuff you think you know.
You undervalue what makes you unique…
Most of your most powerful work is done without you thinking about it. And you tend to discount its real value, your pricing, your standing in the market, your ability to reach your ideal audience. So they are preyed upon by quick-fix predators. Your true value isn’t the top-of-the-head stuff most write about: it is the deeply-engrained-in-your-unconscious stuff that changes worlds.
Inhabit your true value and present it more powerfully…
Rushing from person to person, event to event, rarely do you get a chance to reflect on what truly makes your difference. In your Author the Future Foundations programme you’ll mine your experience to uncover your true value. Recognising your author-ity at new depths you can then start to author the future of your audience in courses, books, products effectively.
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Don’t write a book to appear more credible, make sure you’re credible BEFORE you build your course or write your book…

Why it is a bad idea to write a book to gain credibility…
Many write their first book so they can appear more credible, more authoritative. So they try do something they know absolutely nothing about—writing interesting, engaging books that change lives… This means they usually show how little they know (as they’ve just ripped off a hundred other books in the field) and how desperate is their need for validation.
Your authority and credibility come from your ability to create results…
There is no magic formula for creating credibility or authority. It is the result of years accumulating knowledge, skills, experience and focusing this on improving the results your audience gets. Before you write your book or plan your course, get in touch with all the stuff you’ve learned the hard way and value it. Clue: this isn’t the stuff you think you know.
You undervalue what makes you unique…
Most of your most powerful work is done without you thinking about it. And you tend to discount its real value, your pricing, your standing in the market, your ability to reach your ideal audience. So they are preyed upon by quick-fix predators. Your true value isn’t the top-of-the-head stuff most write about: it is the deeply-engrained-in-your-unconscious stuff that changes worlds.
Inhabit your true value and present it more powerfully…
Rushing from person to person, event to event, rarely do you get a chance to reflect on what truly makes your difference. In your Author the Future Foundations programme you’ll mine your experience to uncover your true value. Recognising your author-ity at new depths you can then start to author the future of your audience in courses, books, products effectively.
Previous slide
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