Module Six
The Guilds

Your product business strategy and your first product plan

  • Now it is time to apply everything you’ve been evolving into a five-year product development plan and to decide upon and design the detail of your first product (book or course).
  • Areas included in the five-year product development plan for your business:
  • Clarifying the audience: previous business audience, current audience, desired audience
  • Your preferred business model mix: 1:1 work, group work, automated product delivery, associate or franchisee delivery, etc.
  • Business to consumer layers, professional layers, training, etc.
  • Increasing layers of product to a single audience or applying your IP to additional audiences
  • Resource adaptations and structural changes required
  • Some of the areas included in the detailed plan for your first product:
  • Working title
  • The audience for this product
  • Principal value endeavour for your audience
  • Detailed step-by-step change journey the reader will experience
  • Big-picture breakdown of the major parts of the product (chapters, lessons, etc.)
  • Detailed breakdown of the individual sections (chapters, sections, subsections, etc.)
  • Library of anecdotes, illustrations, metaphors and where these will be used in the product
  • Description of elements to be included (individual exercises, audio, video, journals, etc.) to elevate the project
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