Module Six
The Guilds
Your product business strategy and your first product plan
- Now it is time to apply everything you’ve been evolving into a five-year product development plan and to decide upon and design the detail of your first product (book or course).
- Areas included in the five-year product development plan for your business:
- Clarifying the audience: previous business audience, current audience, desired audience
- Your preferred business model mix: 1:1 work, group work, automated product delivery, associate or franchisee delivery, etc.
- Business to consumer layers, professional layers, training, etc.
- Increasing layers of product to a single audience or applying your IP to additional audiences
- Resource adaptations and structural changes required
- Some of the areas included in the detailed plan for your first product:
- Working title
- The audience for this product
- Principal value endeavour for your audience
- Detailed step-by-step change journey the reader will experience
- Big-picture breakdown of the major parts of the product (chapters, lessons, etc.)
- Detailed breakdown of the individual sections (chapters, sections, subsections, etc.)
- Library of anecdotes, illustrations, metaphors and where these will be used in the product
- Description of elements to be included (individual exercises, audio, video, journals, etc.) to elevate the project
