Module Three – The Alternate Reality Company

Module Three
The Cartographer

Creating books or courses that are effective at changing the world of your audience requires a new way of seeing, structuring and presenting your knowledge, skills and experience. In this module you’ll take all the stuff buzzing around your head in random, unstructured form and map it into the real world in a place you know brilliantly. This lets you start creating your own strategy for remote influence through media. A strategy which is completely different to your live, in-the-room approach.
An introduction to 3D Value Design
The crucial role of Value Endeavours
First steps in defining your principal Value Endeavour
Immersive transformation: an introduction to transmedia and media bubbles
Your audience’s existing ecosystem and how to create your compelling ecosystem
A transmedia experience that leads you through your own mapping activity
Identifying five fundamental elements and activities in your change work
Translating these to media elements that support your audience’s change
The relationship between Value Endeavours and Value Confirmations
Pain Endeavours, Pleasure Endeavours and their threat to value creation
Mapping your inner knowledge, skills and experience into real-world space
How you deal with self-sabotage, resistance and opposition to change
How you create safe spaces for change
Evolving a responsive approach to new challenges using media